How Syncek organizes your data

Organization, workspace, object, record and attribute, and how they nest.

Five words carry the whole product, and they nest from the outside in.

The containers

  • Organization. Your company's account. Holds your people and your workspaces.
  • Workspace. One team's space inside it. Most companies run on a single one.
  • Object. A kind of thing you track. See Objects and records.
  • Record. One entry of an object. One customer is one record of Accounts.
  • Attribute. A field on a record. See Attributes.

Read as a sentence: your organization has a workspace, the workspace has objects, each object has records, and each record has attributes.

What connects records to each other

An attribute can point at another record. That is how a contact belongs to an account, and how the account shows its contacts back without anyone typing them twice. Those links are what turn a set of tables into a CRM.