# How Syncek organizes your data

Five words carry the whole product, and they nest from the outside in.

## The containers

- **Organization**. Your company's account. Holds your people and your workspaces.
- **Workspace**. One team's space inside it. Most companies run on a single one.
- **Object**. A kind of thing you track. See
  [Objects and records](/core-concepts/objects-and-records).
- **Record**. One entry of an object. One customer is one record of Accounts.
- **Attribute**. A field on a record. See
  [Attributes](/core-concepts/attributes).

Read as a sentence: your organization has a workspace, the workspace has objects,
each object has records, and each record has attributes.

## What connects records to each other

An attribute can point at another record. That is how a contact belongs to an
account, and how the account shows its contacts back without anyone typing them
twice. Those links are what turn a set of tables into a CRM.