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Microsoft Dynamics 365 logo
Syncek vs Microsoft Dynamics 365

A CRM without the enterprise stack.

Microsoft Dynamics 365 is a powerful suite of enterprise business apps — Sales, Customer Service, Field Service, Marketing — orchestrated through Power Platform and rolled out by partners. For a 5-person team that just needs a CRM, that's a wildly different shape of product.

Side-by-side comparison

Microsoft Dynamics 365Them

  • Enterprise-first productBuilt for organisations with thousands of seats, governance committees, and partner-led implementations.
  • Microsoft ecosystem assumedReal value comes from deep integration with Azure, Power BI, Power Automate, Teams and the wider 365 suite — you pay for the stack.
  • Implementation projects, not signupsMost successful Dynamics 365 rollouts go through a Microsoft partner — weeks or months before first useful day.
  • Licensing complexityPer-user, per-app, per-environment — Sales, Service, Marketing, Finance all priced separately, with attach SKUs for capacity.

SyncekSyncek

  • Small-business first productBuilt for 1–50 person teams that need a CRM, not an enterprise transformation programme.
  • No platform taxSyncek runs in your browser; no Azure tenant, no Power Platform licensing, no central IT involvement.
  • Self-serve in minutesSign up, drop a CSV, start. No partner, no admin, no kickoff workshop.
  • One simple pricing modelPer user per month, three tiers — see the pricing page for current numbers. No SKU matrix.
How they differ

How Dynamics 365 and Syncek actually differ.

Ten lenses for picking the right shape of CRM. Dynamics 365 is enterprise software; Syncek is for small businesses.

Product shape

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Enterprise business suite — Sales, Customer Service, Field Service, Marketing, Finance — orchestrated through Power Platform and Dataverse.

Syncek

Focused CRM — contacts, deals, pipelines, notes. One product, one shape, no Power Platform layer underneath.

Target organisation

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Mid-market and enterprise — organisations with thousands of seats, governance committees, central IT, and dedicated CRM admins.

Syncek

Small businesses with 1–50 people who need a CRM working today, without a partner programme or an IT department.

Pricing model

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Per-user, per-app SKUs (Sales, Customer Service, Field Service, Marketing) with capacity add-ons for Dataverse, Power Automate flows and AI Builder credits.

Syncek

Per user per month, three tiers. Same product on every tier — no per-app split, no capacity meters, no attach SKUs.

Implementation model

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Partner-led. Most successful Dynamics 365 rollouts go through a Microsoft partner with a discovery, design and deployment project — weeks or months before first useful day.

Syncek

Self-serve. Sign up, drop a CSV, start. No partner, no statement of work, no kickoff workshop.

Microsoft ecosystem assumption

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Most value lands when you're already on Microsoft 365, Azure, Teams and Power BI — Dynamics 365 is designed to compound that stack.

Syncek

Ecosystem-agnostic. Runs in any browser, exports plain CSV/JSON, pairs with whatever email, accounting and BI tools you already use.

Customisation model

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Power Platform + Dataverse — model-driven apps, custom tables, business rules, plug-ins, Power Automate flows. Vast, but a discipline of its own.

Syncek

Typed fields, custom pipelines, saved views, and per-record permissions configured in the product UI. Smaller surface, no Power Platform skill required.

Reporting and analytics

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Native Power BI integration is the headline strength — enterprise-grade dashboards, semantic models, row-level security, embedded analytics.

Syncek

Saved views, filters, sorts and per-stage pipeline metrics inside the product. For deeper BI, export to CSV and feed your existing tool — we don't try to be Power BI.

Spanish UX

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Spanish UI exists across the suite, but docs, learning paths and most partner ecosystem content are English-anchored and enterprise-flavoured.

Syncek

EN and ES are first-class from day one — product, marketing site, docs and support all bilingual, with a Spain-first lens on tax IDs, phone formats and addresses.

Governance and compliance

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Deep enterprise governance — Azure AD, Conditional Access, DLP policies, audit logs, regional data residency, sector certifications. Built for regulated industries.

Syncek

Solid baseline — SSO-ready auth, role-based permissions, EU hosting, audit trail on records. Not a substitute for Microsoft Purview if compliance is your centre of gravity.

Best at

Microsoft Dynamics 365 logoMicrosoft Dynamics 365

Running a Microsoft-standardised enterprise where CRM, field service, finance and BI need to live inside one governed platform.

Syncek

Running the daily CRM job — pipeline, contacts, deals — for small teams that don't need (and don't want to fund) the rest of the stack.

Migration path

Moving from Dynamics 365 to Syncek.

Four steps. The CSV part is straightforward; the harder call is deciding what stays on Microsoft on purpose — Power BI dashboards, Power Automate flows, and Teams integration aren't things Syncek tries to replace.

  1. Export from Dataverse

    Export Contacts, Accounts and Opportunities from Dataverse — either via the Power Apps maker portal (Export → CSV), via Dataverse's Excel add-in, or via a Power Automate flow into CSV. Custom tables come out the same way. Workflows, business rules and Power Automate flows do not export as CRM data — those live in the Power Platform layer.

  2. Map fields to Syncek

    Syncek's import wizard previews each Dataverse column and lets you pick the field type (phone, email, currency, stage, relation). Option Sets map to Syncek select fields; lookup columns become Syncek relations. Money fields land in currency fields with the right currency code.

  3. Rebuild the pipeline

    Dynamics 365 Opportunity sales stages become Syncek pipeline stages — same names, same order. Probabilities are optional. Replace the dashboard tiles you actually use with Syncek saved views; skip the ones nobody opened.

  4. Decide what stays on Microsoft

    Power BI dashboards, Power Automate flows, Teams chat integration, Outlook side-pane, and Microsoft Purview compliance shouldn't try to follow you over — Syncek doesn't replace them. Keep the Microsoft pieces you depend on, point them at Syncek's CSV export, and let the CRM job live where it's lighter to run.

Common questions

Syncek vs Microsoft Dynamics 365 — common questions.

  • Can I migrate my Dynamics 365 data into Syncek?
    Yes. Export Contacts, Accounts, Opportunities and custom tables from Dataverse as CSV (via the Power Apps maker portal, the Dataverse Excel add-in, or a Power Automate flow), then import them into Syncek with the visual mapper. Option Sets map to select fields, lookups become relations, money fields land in currency fields. Power Automate flows, business rules, and Power BI dashboards don't migrate — those belong to the Power Platform layer, not the CRM data.
  • Will I lose Power Platform and Power Automate?
    Yes. Syncek doesn't ship Power Platform, Dataverse model-driven apps, or Power Automate. If your operation depends on those — model-driven apps for field service, complex approval flows, Dataverse custom tables — staying on Dynamics 365 is the honest call. For small teams whose Power Automate use is mostly notifications and simple field updates, the equivalent lives outside the CRM (Zapier, Make, n8n) and Syncek pairs with those fine.
  • Is Syncek cheaper than Dynamics 365 Sales Professional?
    For a small team that only needs CRM, Syncek is materially cheaper than Dynamics 365 Sales Professional — and the gap widens once you factor in the Power Platform capacity, partner implementation and admin overhead that usually attach to a Dynamics rollout. The fair comparison is Sales Professional vs Syncek Growth; check the live numbers on each product's pricing page, because Microsoft updates SKUs and capacity meters regularly.
  • What about Microsoft 365 and Teams integration?
    Syncek runs in any browser and doesn't ship the deep Outlook side-pane or Teams chat integration that Dynamics 365 has. If embedded Teams workflows are core to how your sales team operates, Dynamics 365 is the better fit. If Microsoft 365 is just where email and docs live, Syncek works alongside it — open a deal in one tab, Outlook in another, no integration tax to pay.
  • Can SMBs ever justify Dynamics 365?
    Yes — if you're a small business already standardised on Microsoft (Azure AD, Power BI, Teams as your operating system), genuinely planning to grow into mid-market governance, or in a regulated sector where Microsoft Purview and Azure compliance certifications matter, Dynamics 365 is a defensible call. For most 1–50 person teams whose Microsoft footprint is Outlook and Excel, the partner cost and licensing surface area outweigh the depth — and a focused CRM does the job better.
When to choose them

When Dynamics 365 still makes sense.

If you're a mid-market or enterprise organisation already standardised on Microsoft, with governance, compliance and integration requirements that span Finance, Field Service and Customer Service — Dynamics 365 is built for you. Syncek is the right call for the small businesses sitting under that line, who just need pipelines, contacts and deals to work today.

A CRM, not an enterprise transformation.

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