SAP CRM has evolved into SAP Customer Experience — a suite of Sales, Service, Marketing and Commerce clouds designed to extend SAP ERP. The shape is enterprise; the centre of gravity is the SAP landscape.
Ten lenses for picking the right shape of CRM.
SAP CRM
Enterprise suite — SAP Customer Experience bundles Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and CDC (Customer Data Cloud). Each module ships as its own product on the SAP Business Technology Platform.
Syncek
Focused CRM — contacts, deals, pipelines, notes. One product, one shape, no cloud-by-cloud mix and match.
SAP CRM
Large enterprises that already run SAP S/4HANA or SAP ERP. The value compounds when CRM data flows into the same finance, supply chain and master-data backbone.
Syncek
Small businesses with 1–50 people that don't run an SAP backbone and don't want to.
SAP CRM
Months. SAP partner-led rollouts typically scope discovery, blueprint, ABAP development, BTP integration and Fiori UI configuration into multi-phase programmes.
Syncek
Minutes. Sign up, drop a CSV, map columns, start. No partner, no blueprint, no integration phase.
SAP CRM
Deep. Extensions are built in ABAP on the back end, Fiori on the front end, and integration flows on SAP BTP. Powerful when you have the SAP skills in-house or via partners.
Syncek
Typed custom fields, custom pipelines and saved views configured in the UI. No code, no ABAP, no Fiori build.
SAP CRM
Negotiated enterprise licensing. Per-user metrics, contracted minimums, add-on SKUs per cloud, and partner implementation costs on top. Prices are not published.
Syncek
Three tiers, flat per-user per-month, published on the pricing page. Monthly or annual. Same number for everyone.
SAP CRM
First-class. Native links to S/4HANA and SAP ERP for accounts, products, orders, pricing and master data through SAP Gateway, OData services and BTP integration flows.
Syncek
Out of scope. Syncek pairs with whatever finance and ops tools you already use; it does not pretend to replace an ERP.
SAP CRM
Available as SAP Marketing Cloud — segmentation, journeys, lead scoring and consent management, sold as a separate module.
Syncek
Out of scope. Pair Syncek with a focused email tool (e.g. Brevo, Mailerlite) if you need outbound automation.
SAP CRM
Partner-led. Most rollouts go through SAP's partner network with multi-month phases, change-control and SAP Activate methodology.
Syncek
Self-serve from signup. CSV import, pipeline customisation and team invites are included; no consultant required.
SAP CRM
Spanish UI is supported across the SAP CX suite, with localised SAP partners across Spain and LATAM. Docs and community are still anchored in the global SAP ecosystem.
Syncek
EN and ES are first-class from day one — product, marketing site, docs and support all bilingual, idiomatic peninsular Spanish.
SAP CRM
Tying customer-facing processes to an SAP-run business — quotes that respect S/4HANA pricing rules, service tickets linked to ERP equipment records, marketing built on the same customer master.
Syncek
Running the daily CRM job — pipeline, contacts, deals — for teams that don't have an SAP backbone underneath.
Four steps. The honest answer: if you're embedded in S/4HANA, you're not really migrating away — you're scoping which slice of CRM leaves the SAP world and which slice stays.
Pull Accounts, Contacts and Opportunities out of SAP Sales Cloud (or SAP CRM on-premise) as CSV via SAP Fiori list exports, or query the underlying tables through OData services on SAP Gateway / SAP BTP. For on-premise SAP CRM, BAPIs like BAPI_BUPA_SEARCH and BAPI_BUS2000111_GETLIST give programmatic extracts.
Syncek's import wizard previews each column and lets you pick the field type (phone, email, currency, stage, relation). SAP business partner roles map to contact/company splits; opportunity sales stages map cleanly to Syncek pipeline stages. Multi-value fields become select fields.
SAP opportunity sales stages become Syncek pipeline stages — same names, same order. Skip the SAP-specific probability curves and rebuild only the views your reps actually open. Custom Z-fields from ABAP extensions can come along as typed custom fields if they hold straightforward data.
ABAP customizations, Fiori app extensions, BTP integration flows and any record linked to S/4HANA master data (products, pricing, equipment, sales orders) stay in SAP. If you depend on ERP-linked quoting, service tickets or marketing segmentation built on the SAP customer master, keep those workloads in SAP CX and use Syncek only for the standalone sales-CRM job.
If your business runs on SAP ERP and you want CRM, marketing and service tied to the same data model, with the governance and integration depth SAP partners deliver — SAP Customer Experience is the right shape. Syncek is the right call when SAP isn't your stack.