SAP CRM Alternative: a CRM without the SAP stack.
SAP CRM has evolved into SAP Customer Experience: a suite of Sales, Service, Marketing and Commerce clouds designed to extend SAP ERP. The shape is enterprise; the centre of gravity is the SAP landscape.
Salva Sanchiz · Founder ·
Side-by-side comparison
SAP CRMThem
- SAP-anchored productMost value lands when S/4HANA, ERP and SAP Business Technology Platform are already in the picture.
- Cloud suite, multiple modulesSales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud. Each priced and provisioned separately.
- Partner-led rolloutImplementation typically runs through SAP partners with multi-month phases.
- Enterprise-grade licensingPer-user metrics, contracted minimums and add-on SKUs negotiated through SAP procurement.
SyncekSyncek
- Standalone productSyncek doesn't assume an ERP underneath. It pairs with whatever finance and ops tools you already use.
- One product, one shapeContacts, opportunities, pipelines, notes. No cloud-by-cloud mix and match.
- No partner requiredSelf-serve from signup; CSV import, pipeline customisation and team invites included.
- Transparent pricingThree plans, one published price per user, the same for everyone, published on the pricing page.
How do SAP CRM and Syncek actually differ?
Nine lenses for picking the right shape of CRM.
| Dimension | SAP CRM | Syncek |
|---|---|---|
Product shape |
Enterprise suite. SAP Customer Experience bundles Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and CDC (Customer Data Cloud). Each module ships as its own product on the SAP Business Technology Platform. | Syncek Focused CRM: contacts, opportunities, pipelines, notes. One product, one shape, no cloud-by-cloud mix and match. |
Target buyer |
Large enterprises that already run SAP S/4HANA or SAP ERP. The value compounds when CRM data flows into the same finance, supply chain and master-data backbone. | Syncek Small businesses that don't run an SAP backbone and don't want to. |
Time to first useful day |
Months. SAP partner-led rollouts typically scope discovery, blueprint, ABAP development, BTP integration and Fiori UI configuration into multi-phase programmes. | Syncek Minutes. Sign up, drop a CSV, map columns, start. No partner, no blueprint, no integration phase. |
Customization model |
Deep. Extensions are built in ABAP on the back end, Fiori on the front end, and integration flows on SAP BTP. Powerful when you have the SAP skills in-house or via partners. | Syncek Typed custom fields, custom pipelines and saved views configured in the UI. No code, no ABAP, no Fiori build. |
Pricing model |
Negotiated enterprise licensing. Per-user metrics, contracted minimums, add-on SKUs per cloud, and partner implementation costs on top. Prices are not published. | Syncek Three plans, each one published price per user per month. Monthly or yearly. The same number for everyone. |
ERP integration |
First-class. Native links to S/4HANA and SAP ERP for accounts, products, orders, pricing and master data through SAP Gateway, OData services and BTP integration flows. | Syncek Out of scope. Syncek pairs with whatever finance and ops tools you already use; it does not pretend to replace an ERP. |
Marketing automation |
Available as SAP Marketing Cloud: segmentation, journeys, lead scoring and consent management, sold as a separate module. | Syncek Out of scope. Pair Syncek with a focused email tool (e.g. Brevo, Mailerlite) if you need outbound automation. |
Implementation model |
Partner-led. Most rollouts go through SAP's partner network with multi-month phases, change-control and SAP Activate methodology. | Syncek Self-serve from signup. CSV import, pipeline customisation and team invites are included; no consultant required. |
Best at |
Tying customer-facing processes to an SAP-run business: quotes that respect S/4HANA pricing rules, service tickets linked to ERP equipment records, marketing built on the same customer master. | Syncek Running the daily CRM job: pipeline, contacts, opportunities, for teams that don't have an SAP backbone underneath. |
SAP CRM and Syncek, side by side
- SAP CRM starts at
- Quote only. No published price.Source
- Syncek starts at
- $23 per user / month
- Where SAP CRM exports
- Search result list > Export to SpreadsheetExport to Spreadsheet is meant for result lists of up to hundreds of lines. SAP points larger exports to its BI extraction functions.
Prices checked on 2026-08-22 against each vendor's own page, each in the currency that vendor publishes, so the two are not a converted comparison. Vendors change them without notice.
How do you move from SAP CRM to Syncek?
Four steps. The honest answer: if you're embedded in S/4HANA, you're not really migrating away, you're scoping which slice of CRM leaves the SAP world and which slice stays.
Export from SAP
Pull Accounts, Contacts and Opportunities out of SAP Sales Cloud (or SAP CRM on-premise) as CSV via SAP Fiori list exports, or query the underlying tables through OData services on SAP Gateway / SAP BTP. For on-premise SAP CRM, BAPIs like BAPI_BUPA_SEARCH and BAPI_BUS2000111_GETLIST give programmatic extracts.
Map fields to Syncek
Syncek's import wizard previews each column and lets you pick the field type (phone, email, currency, stage, relation). SAP business partner roles map to contact/company splits; opportunity sales stages map cleanly to Syncek pipeline stages. Multi-value fields become select fields.
Rebuild the pipeline
SAP opportunity sales stages become Syncek pipeline stages, same names, same order. Skip the SAP-specific probability curves and rebuild only the views your reps actually open. Custom Z-fields from ABAP extensions can come along as typed custom fields if they hold straightforward data.
Decide what stays in SAP
ABAP customizations, Fiori app extensions, BTP integration flows and any record linked to S/4HANA master data (products, pricing, equipment, sales orders) stay in SAP. If you depend on ERP-linked quoting, service tickets or marketing segmentation built on the SAP customer master, keep those workloads in SAP CX and use Syncek only for the standalone sales-CRM job.
Syncek vs SAP CRM, common questions.
Can I migrate my SAP CRM data into Syncek?
Yes for the standard slice: Accounts, Contacts, Opportunities and notes. Export via Fiori list exports, OData on SAP Gateway, or BAPIs on classic SAP CRM, then import into Syncek with the visual mapper. ABAP customizations, Fiori extensions, BTP integration flows and anything tied to S/4HANA master data do not migrate, those live inside the SAP stack.We run SAP S/4HANA. Should we replace SAP CRM with Syncek?
Probably not, at least not fully. The whole point of SAP Customer Experience is that quotes, service tickets and marketing segments compound on the same customer, product and pricing master as S/4HANA. If that integration is delivering value, keep it. Syncek is the right fit for companies that don't have an SAP backbone.Is Syncek cheaper than SAP CRM for a small team?
Yes, by a wide margin. SAP CX licensing is negotiated per-user with contracted minimums per cloud, on top of multi-month partner implementations. Syncek is one published price per user per month across three plans, with no implementation phase. For a sub-50-person team without SAP ERP, the comparison isn't close.Does Syncek integrate with SAP ERP or S/4HANA?
Not natively. Syncek doesn't ship SAP Gateway adapters, BAPIs or BTP integration flows. If you need CRM data flowing into S/4HANA finance, supply chain or master data, SAP Customer Experience is built for that and Syncek isn't. Light one-way syncs via CSV export or a middleware tool are possible, but that's the boundary.Do we need an SAP partner to roll out Syncek?
No. Syncek is self-serve from signup. CSV import, pipeline customisation and team invites are part of the product. The model is the opposite of SAP's partner-led implementation: minutes to first useful day, no blueprint, no SAP Activate phase, no ABAP development.
When SAP CRM still makes sense.
If your business runs on SAP ERP and you want CRM, marketing and service tied to the same data model, with the governance and integration depth SAP partners deliver. SAP Customer Experience is the right shape. Syncek is the right call when SAP isn't your stack.
Other alternatives to SAP CRM
Six CRMs small teams weigh up against SAP CRM, with the cheapest way in to each one. Every price read from that vendor's own page, in the currency they publish it in.
| CRM | Free plan | Entry price | Plan |
|---|---|---|---|
| Odoo | Yes | €14.90 per user / monthSource | Standard billed annually |
| Syncek (this is us) | No | $23 per user / month | Starter billed annually |
| Salesforce | Yes | $25 per user / monthSource | Starter Suite monthly or annually |
| SugarCRM | No | $59 per user / month15 seats minimumSource | Sell Standard billed annually |
| Microsoft Dynamics 365 | No | $65 per user / monthSource | Sales Professional billed annually |
| Oracle CX Sales | No | $150 per user / month10 seats minimumSource | Fusion Sales Enterprise Cloud Service billed monthly |
| Adobe Experience Cloud | No | Not publishedSource |
The whole table was last read in full on 2026-08-22, each price in the currency that vendor publishes for Europe. Any row read on a different day carries its own date. Vendors change prices without notice, so treat this as a starting point and confirm before you buy.
Oracle CX Sales
Oracle CX Sales is an enterprise sales suite inside Oracle Fusion Cloud. Syncek is a focused CRM for small businesses.
Salesforce
Salesforce is the enterprise CRM standard. Syncek is a focused CRM for small businesses.
Microsoft Dynamics 365
Dynamics 365 is enterprise software with a CRM module. Syncek is a focused CRM for small businesses without the Microsoft stack overhead.
SugarCRM
SugarCRM is built for mid-market and admin-led deployments. Syncek is a self-serve CRM for small businesses.
Adobe Experience Cloud
Adobe Experience Cloud is an enterprise marketing and experience platform. Syncek is a CRM for small businesses.
Odoo
Odoo is a modular open-source ERP where CRM is one app among many. Syncek is a CRM-first product for teams that don't need the rest.
Sources
Where do these claims come from?
Every limit, price and capability stated on this page is taken from the vendor's own published documentation. Vendors change their plans, so check the source if the detail matters to your decision.