Syncek vs Holded
A CRM on purpose — not an ERP tab.
Holded is a strong accounting and ERP platform for Spanish small businesses. The CRM module is there, but it's a module — secondary to invoicing, taxes, and team admin. For teams that want a CRM as their primary client-facing tool, that's a different shape.
Side-by-side comparison
HoldedThem
- CRM is a module inside an ERPThe product's centre of gravity is accounting and invoicing — CRM lives alongside, not at the core.
- Admin-first UX patternsScreens feel shaped for finance and admin teams. Sales-facing speed and clarity take a back seat.
- Pipeline management is secondaryKanban and deal movement work, but the whole surface area is smaller than in a CRM-first product.
- Bundled with features you may not needIf you don't need accounting, HR, or projects from the same tool, you're paying for unused ground.
SyncekSyncek
- CRM as the headline productContacts, deals, pipelines, and client records are the core — not an add-on next to invoices.
- Sales-facing ergonomicsInline editing, Kanban drag-and-drop, and saved views are built for people closing work, not filing it.
- Full pipeline surfaceStages, probability, filters, and views are the day-one experience — not an afterthought.
- Runs alongside your ERP, not inside itKeep Holded for accounting. Use Syncek for the CRM side. Export and sync via CSV / API when needed.
Fair enough
When Holded still makes sense.
If you want a single tool that handles invoices, taxes, HR, and CRM under one roof — Holded is a serious option, especially for Spanish SMBs. Syncek is the pick when your CRM has to carry its own weight and you're happy to keep accounting in a specialised tool.