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Factorial logo
Syncek vs Factorial

HR and CRM are different jobs.

Factorial is an excellent HR platform for Spanish and European SMBs — payroll, time off, onboarding, documents. If you're also hoping to run your client pipeline in there, that's asking one tool to do two quite different jobs.

Side-by-side comparison

FactorialThem

  • HR-first by designPayroll, time off, documents, onboarding — that's the core. Any CRM-shaped feature sits outside that core.
  • Thin CRM surface areaStructured records for clients, deals and pipelines aren't the product's main job.
  • Wrong workflows for sales and CSNavigation, search, and defaults are shaped for HR admins — not for people closing deals or managing retainers.
  • Two jobs, one toolMixing HR and CRM inside the same product tends to make both harder to maintain.

SyncekSyncek

  • Dedicated CRMEverything we ship is in service of managing clients, deals, pipelines and team collaboration around them.
  • Deep record and pipeline modelStructured fields, relations, saved views, Kanban — the tools you actually need to run a pipeline.
  • Built for sales, success, and opsErgonomics tuned for people who work with customers every day, not for HR workflows.
  • Runs alongside FactorialKeep Factorial for HR. Use Syncek for the CRM. Separate tools, fewer compromises, simpler data ownership.
How they differ

How Factorial and Syncek actually differ.

Ten lenses for picking the right shape of tool. Factorial is an HR system; Syncek is a CRM. Most teams run both.

Product shape

Factorial logoFactorial

HR-rooted SMB platform — payroll, time off, documents, onboarding, hiring, plus finance, IT and a CRM module.

Syncek

A focused CRM — contacts, deals, pipelines, notes, and views — shaped for client-facing work from the first screen.

Primary job

Factorial logoFactorial

Managing the people inside the company — employees, contracts, time off, payroll, hiring funnels.

Syncek

Managing the people outside the company — leads, clients, deals, accounts, and the work that happens around them.

CRM capability

Factorial logoFactorial

Shallow. A real CRM module exists — Clients, Deals, Quotes, Pipelines — but depth, views and analytics sit well behind a dedicated CRM.

Syncek

Deep. Twenty-plus typed fields, relations, saved views, Kanban pipelines, inline editing — the CRM job is the whole product.

Target user

Factorial logoFactorial

HR managers, people ops, and admins running payroll, holidays, and hiring inside Spanish and European SMBs.

Syncek

Sales, account, and customer success teams in 1–50-person businesses who need a real CRM without an enterprise rollout.

Spanish payroll & labour law

Factorial logoFactorial

First-class. Spanish payroll calculations, nóminas, Seguridad Social, contract templates, and labour-law updates are part of the core product.

Syncek

Out of scope. Syncek is a CRM — payroll and Spanish HR compliance are not in the product and never will be.

Recruitment & ATS

Factorial logoFactorial

Strong. Job posts, candidate pipelines, interview scheduling, and offer flows are baked in as a real module.

Syncek

Out of scope. If you need an ATS, keep Factorial (or a dedicated ATS) for hiring — Syncek does not compete here.

Pipeline primitive

Factorial logoFactorial

Kanban exists for hiring, tasks and CRM deals — but stages, views and pipeline analytics are lighter than in a CRM built around the pipeline.

Syncek

Native Kanban shaped for sales and account pipelines — deal stages, probability, drag-and-drop, pipeline metrics built in.

Inline editing

Factorial logoFactorial

Form-and-detail screens shaped for HR records. Spreadsheet-style editing is not the centre of the UX.

Syncek

Spreadsheet-familiar inline editing across every table view. Click a cell, type, move on — same muscle memory.

Spanish UX

Factorial logoFactorial

First-class. Spanish-native product, docs, support, and ecosystem — built in Barcelona for the Spanish SMB market.

Syncek

EN and ES first-class from day one — product, marketing site, docs, and support all bilingual without a half-translated tier.

Best at

Factorial logoFactorial

Running HR, payroll, time off, and hiring for Spanish and European SMBs — the people side of the business.

Syncek

Running the CRM job — pipeline, contacts, deals, accounts — for the same teams, alongside Factorial.

Migration path

Moving client work out of Factorial into Syncek.

Most of what lives in Factorial is internal — employees, contracts, payroll — and stays there. The migration is small: pull the client-facing records out, rebuild the pipeline in Syncek, and keep Factorial for HR.

  1. Extract client-facing contacts

    Most contacts inside Factorial are employees, not clients — those stay put. Export only the records that represent leads, clients, or external accounts as CSV. If your client tracking lives in a spreadsheet bolted onto Factorial, export that too. The list is usually shorter than people expect.

  2. Map the few CRM-relevant fields

    Factorial's record shape is HR-first — most fields (contract type, IBAN, holiday balance) don't belong in a CRM. Map only the CRM-relevant ones (name, email, phone, company, stage, owner, last contact) into Syncek's typed fields. The import wizard previews each column and you pick the type.

  3. Rebuild the pipeline in Syncek

    Sales stages, account stages, or whatever pipeline you were faking inside Factorial becomes a real Syncek pipeline — Kanban view, drag-and-drop, saved views per team. This is where the upgrade is felt: the CRM finally looks and behaves like a CRM, not a side panel in an HR tool.

  4. Keep Factorial for HR and payroll

    Don't try to retire Factorial — that's not the goal. Payroll, time off, documents, onboarding, and Spanish labour-law compliance all stay in Factorial. Syncek handles the CRM side. Most teams happily run both: one tool for people inside the company, one tool for people outside.

Common questions

Syncek vs Factorial — common questions.

  • Can I use Factorial as my CRM for client work?
    Honestly, not really. Factorial has some client-tracking and pipeline-shaped surface, but it's an HR platform — the navigation, defaults, and feature depth are built for payroll, time off, and hiring, not for closing deals or running accounts. Teams that try it usually end up with a thin pipeline and rebuild in a real CRM within a year.
  • Can I migrate client data from Factorial into Syncek?
    Yes, but the list is usually small. Export only the records that represent external contacts (leads, clients, accounts) as CSV from Factorial — most contacts in there are employees and stay put. Import into Syncek with the visual mapper, map the few CRM-relevant fields to typed fields, and rebuild the pipeline. Usually an afternoon's work.
  • What about payroll, HR, and Spanish labour law?
    All of that stays in Factorial. Syncek is a CRM — we don't do payroll calculations, nóminas, Seguridad Social filings, contract templates, or labour-law compliance, and we have no plans to. Factorial is one of the best HR platforms in Europe for Spanish SMBs; replacing it for HR work would be a downgrade.
  • Can Syncek replace Factorial entirely?
    No. Factorial covers HR, payroll, time off, documents, onboarding, and recruitment — none of that is in Syncek's scope. Syncek covers the CRM job that Factorial doesn't do well. Treat them as two tools doing two different jobs, not as alternatives.
  • Can I run Factorial and Syncek side by side?
    Yes, and most teams do. Factorial runs the people inside the company (employees, payroll, time off, hiring); Syncek runs the people outside (leads, clients, deals, accounts). Same team, same workspace, two tools — clean separation, less compromise on either side. There's no integration to wire up unless you want one — they don't need to share data day to day.
When to choose them

When Factorial is doing the right job.

If HR is your main problem to solve — payroll, time off, onboarding — Factorial is one of the best in Europe for that. Syncek is what you reach for when client relationships and pipelines need a tool of their own, not an extra tab in the HR platform.

HR in Factorial. Clients in Syncek.

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