How much does a CRM cost? Price lists read on one day
Entry prices for the most popular CRMs, each read off the vendor's own page on 22 August 2026. Four of them will not sell you a plan off the page, two hide a seat minimum that multiplies the real bill, and several serve a different number depending on where you are.
Syncek Team · CRM reference library
/ 7 min read / Art. #93
Most answers to this question give you a range. A range is not useful, because the number you need is not the average of the market, it is what the specific tools on your shortlist charge.
So here they are, each read off that vendor's own pricing page on 22 August 2026. Prices are in the currency each vendor publishes to a European visitor, which means the table mixes euros and dollars on purpose. Converting them would invent precision that the vendors themselves do not offer.
What the most popular CRMs charge to start
| Tool | Free plan | Entry price | Plan |
|---|---|---|---|
| Google Sheets | Yes | 6,80 EUR user/month | Workspace Business Starter |
| Freshsales | No | 9 EUR user/month | Growth |
| Notion | Yes | 9,50 EUR user/month | Plus |
| Zoho CRM | Yes | 14 EUR user/month | Standard |
| Pipedrive | No | 14 EUR user/month | Lite |
| Odoo | Yes | 14,90 EUR user/month | Standard |
| Holded | No | 15 EUR month | Plus, priced per company |
| Zendesk | No | 19 EUR agent/month | Support Team |
| HubSpot | Yes | 20 EUR user/month | Starter Customer Platform |
| Airtable | Yes | 20 USD user/month | Team |
| Salesforce | Yes | 25 USD user/month | Starter Suite |
| Insightly | No | 29 USD user/month | Plus |
| Attio | Yes | 31 EUR user/month | Plus |
| SugarCRM | No | 59 USD user/month | Sell Standard, 15 seats minimum |
| Dynamics 365 | No | 65 USD user/month | Sales Professional |
| Oracle CX Sales | No | 150 USD user/month | Fusion Sales, 10 seats minimum |
| Factorial | No | 8 USD user/month | A floor, not a purchasable plan |
| Adobe (Marketo) | No | Not published | Quote only |
| Sage CRM | No | Not published | Sold through partners |
| SAP CRM | No | Not published | Quote only |
Google Sheets is in the table because a lot of people are choosing between a CRM and a spreadsheet, not because it is one.
The same twenty vendors are kept in our CRM pricing index, where each figure sits beside the page and the date it was read from, and the full set downloads as a JSON file.
Three publish no figure, and a fourth publishes one you cannot buy
This is the first thing worth noticing, and no pricing guide seems to say it. A fifth of this market will not sell you a plan off the page.
SAP CRM has a page titled "CRM Pricing and Packages" that carries no figure of any kind. Sage CRM publishes nothing and sells through partners. Adobe's Marketo page names four tiers, Growth, Select, Prime and Ultimate, and prices none of them.
Factorial is the fourth and it works differently. It shows 8, but there is no plan table behind it and the page's only call to action is "Request a tailored quote", so the 8 is a floor rather than something you can buy. A figure with nothing purchasable attached is worth reading as quote-only pricing with a number on it.
Quote-only is a real answer and it tells you something: the price depends on what they learn about you before quoting. Budget for a sales cycle, not a checkout.
The seat minimum is the number that changes the answer
Two vendors advertise a per-seat price you cannot actually buy one seat of.
Oracle CX Sales is 150 USD per user per month with a ten-seat minimum. The smallest possible bill is 1,500 USD a month, before anyone logs in. SugarCRM is 59 USD with a fifteen-seat minimum, so the floor is 885 USD a month.
A per-seat price implies you can start with two people. When there is a minimum, the advertised figure is the least misleading version of a number that is ten or fifteen times larger, and the term usually sits below the pricing table rather than in it. If you are a small team, this single line moves those two products out of reach regardless of how the per-seat figure compares.
The advertised price is often not the price
Four more ways the number on the page is not the number on the invoice, all seen while reading these pricing pages:
Promotional rates presented as list. Odoo's 14,90 shows as 11,90, and the page's own footnote says the discount runs twelve months for initial users. Holded's 15 shows as 7,50, which is half price for three months.
Prices that change with where you are. Attio does not convert between currencies, it prices in each: the dollar page reads 44 on monthly billing and 35 on annual billing, the euro page 39 and 31. They are different prices, not one price in two currencies. Google Workspace serves the reader's country with no override we could find.
Monthly and annual shown together. HubSpot's card carries two figures with no strikethrough, and only the billing toggle settles which one applies. Read a card like that carefully, because the smaller number is usually the annual commitment.
Per company, not per seat. Holded prices per company with a bundled user allowance, so comparing its figure to a per-seat one is comparing two different things. Its prices also exclude VAT, which most of the others include for a European reader.
So what should you actually budget?
For a small team, the honest shape is this. Serious CRMs with a real free tier exist, and seven of those above have one, eight rows if you count Google Sheets, though free tiers are usually capped on contacts, users or the features that make the tool worth using.
Paid entry tiers cluster between roughly 9 and 31 per user per month. That is the band where most small-business CRM decisions actually happen, and inside it the price differences are small enough that they should not decide anything. Above it, at 59 and beyond, you are usually buying either seat minimums or an implementation project.
The cost that does not appear in any of these tables is the one that dominates: the hours spent moving your data in, cleaning it, and getting a team to use it. That is true at 9 per seat and at 150, and it is why a cheaper tool that your team opens is worth more than an expensive one they do not.
For reference, Syncek is 29 EUR per user per month, or 23 billed annually.
Frequently asked questions
How much does a CRM cost per user per month?
Entry tiers for the tools above run from about 9 to 150 per user per month, with most clustering between 9 and 31. Two of them carry seat minimums that raise the real floor to 885 and 1,500 a month, and four will not sell you a plan off the page.
Is there a genuinely free CRM?
Seven of the CRMs above have a free plan: HubSpot, Zoho CRM, Salesforce, Attio, Airtable, Notion and Odoo. Free tiers are normally capped on contacts, users or specific features, so the question worth asking is which cap you would hit first rather than whether the plan is free.
Why do some CRMs not publish a price?
Because the price is set after a sales conversation. SAP, Sage and Adobe publish no figure at all, and Factorial shows one with no purchasable plan behind it. It is a legitimate model for larger deployments and it means the timeline is a sales cycle rather than a signup.
What is a CRM seat minimum?
A rule that you must buy a set number of licences whatever your headcount. Oracle CX Sales requires ten and SugarCRM fifteen, which turns their advertised per-seat prices into monthly floors of 1,500 and 885. The term normally sits below the pricing table rather than in it.
Do CRM prices change by country?
Some do. Attio publishes different figures on its dollar and euro pages rather than converting one into the other, and Google Workspace prices to the reader's country. Check the page in the currency you will actually be billed in.
What is the real cost of a CRM beyond the licence?
The migration and the adoption. Getting data out of the old system, deciding what moves, cleaning it and getting people to use the new one takes more hours than the licence costs at almost any tier, and none of it appears on a pricing page.