Built by users.
A small team between Spain and the US, building the CRM we couldn't find. Every tool in this category is designed for the manager signing the check — not the person who opens it every morning. That's why teams keep going back to spreadsheets. We're building for the second group. Honest pricing. Fast iteration. Direct access to the people who build it.
Last updated: April 2026
We ran a business on a spreadsheet until it broke.
I'm Salva Sanchiz, co-founder of Syncek. I split my time between Valencia and San Francisco. Before starting this, our team spent six years running a digital agency and consultancy. Our client list lived in a Google Sheet — it worked fine at 30 rows. By the time we hit 200 clients, a growing team, five tabs per file, and 10+ spreadsheet files across departments, the cracks were everywhere: lost updates, duplicate entries, conflicting versions, and formulas nobody remembered writing.
We tried three different CRM tools. Each one wanted a week of configuration before we could do the one thing we actually needed — track a deal without losing it. Each time, the team went back to the spreadsheet within a month. Those tools were built for 50-person sales teams with a dedicated admin, not a small team that just needed to stop losing deals.
So we built the tool we wished existed. A structured table that feels as fast as a spreadsheet, with real pipeline management underneath. Pre-built templates to get started in minutes, and full customization when you need it.
— Salva Sanchiz, Co-founder & CEO
Four principles. No exceptions.
- The tool should fit your workflow.
- Not the other way around. If your process changes on Tuesday, your CRM should change on Tuesday. No support tickets, no waiting.
- Your time is expensive.
- Every interaction should save you time or close a deal. If it doesn't, it shouldn't exist in the product.
- Your data is yours.
- Export to CSV or JSON anytime, including after you cancel.
- Honest pricing.
- Three plans on the website. The price you see is the price you pay. No hidden seats, no surprise overages, no sales calls.
Don't pay for a CRM your team never opens.
We're in closed beta. Public launch is coming soon — be the first to know.