# Welcome to Syncek

Syncek is a CRM you shape around the way your team already works. You define the
records, the pipeline and the views. Nothing is fixed for you.

If you have just signed up, the [Quickstart](/get-started/quickstart) takes an
empty workspace to a working pipeline in six steps.

## Understand records and objects

Everything you track is a **record**, and every record belongs to an **object**.
Four ship configured: Leads, Contacts, Accounts and Opportunities. See
[Objects and records](/core-concepts/objects-and-records).